Consumers spent more on mobile apps than games in 2025, driven by AI app adoption | TechCrunch
Image generated by Gemini AI
In 2025, for the first time, consumer spending on non-game mobile apps surpassed spending on mobile games, as reported by Sensor Tower's "State of Mobile" report. This shift indicates a growing trend toward subscription services and in-app purchases in areas like productivity and lifestyle apps, reflecting changing consumer priorities.
Consumers Shift Spending Towards Non-Game Mobile Apps in 2025
Mobile app spending on non-game applications surpassed that on games for the first time in 2025, according to market intelligence firm Sensor Tower. Global consumer spending on non-game mobile apps reached $135 billion, a 19% increase from the previous year, while spending on mobile games grew only 5%, totaling $130 billion.
The rise in non-game app spending is driven by the integration of AI functionalities, enhancing user experience. Key growth areas include productivity, health, and personal finance apps. Health apps saw a 32% increase in spending, reaching approximately $24 billion, while personal finance apps gained traction with a 27% increase.
Despite games accounting for 50% of all downloads, revenue from these downloads is significantly lower than that of non-game apps. As consumer spending shifts, developers are prioritizing non-game applications, particularly those incorporating AI features. Stakeholders are expected to invest more in AI-driven non-game applications, which could lead to a more competitive landscape.
Related Topics:
📰 Original Source: https://techcrunch.com/2026/01/21/consumers-spent-more-on-mobile-apps-than-games-in-2025-driven-by-ai-app-adoption/
All rights and credit belong to the original publisher.