Ford’s AI voice assistant is coming later this year, L3 driving in 2028
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A major automaker is shifting its operations in-house to cut costs and maintain greater control over manufacturing processes. This strategic move aims to enhance efficiency and quality while minimizing reliance on external suppliers. The implications could reshape supply chain dynamics in the auto industry significantly.
Ford Motor Company is set to launch its AI voice assistant later this year, enhancing user interaction within its vehicles. This development is part of a strategy to bring more technological capabilities in-house, allowing Ford to maintain greater control over costs and features.
The AI voice assistant will integrate with Ford’s existing infotainment systems, providing drivers with a more intuitive way to control navigation, music, and other vehicle functions through voice commands. This shift reflects a trend among automakers to enhance digital experiences.
Ford is also planning to achieve Level 3 autonomous driving capabilities by 2028, allowing vehicles to handle certain driving tasks without human intervention.
This move to develop technology in-house is expected to reduce reliance on third-party vendors and improve feature integration across Ford’s vehicle lineup.
The launch of the AI voice assistant and the goal of Level 3 driving by 2028 may drive increased consumer interest in Ford vehicles, particularly among tech-savvy buyers.
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📰 Original Source: https://www.theverge.com/transportation/857400/ford-ai-assistant-level-3-automation-ces-2026
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